Stagecoach Group





























































Stagecoach Group plc
Type
Public company
Traded as
LSE: SGC
Founded 1980
Headquarters
Perth, Scotland, UK
Area served
United Kingdom, United States, Canada
Key people

Sir Brian Souter, Chairman
Martin Griffiths, Chief Executive
Products Local and express bus service, intercity bus service, franchise rail and tram service, sightseeing services
Revenue £3,941.2 million (2017)[1]
Operating income
£192.8 million (2017)[1]
Net income
£18.1 million (2017)[1]
Number of employees
39,723 (2017)[1]
Website www.stagecoach.com

Stagecoach Group plc (LSE: SGC) is an international transport group operating buses, trains, trams and express coaches. The group was founded in 1980 by current chairman Brian Souter,[2] his sister Ann Gloag, and her former husband Robin. The group is headquartered in Perth, Scotland, and operates subsidiaries in the United Kingdom, United States and Canada.


With 16% of the bus market and 25% of the rail market, including a 49% stake in Virgin Rail Group, and light rail services in Sheffield, Stagecoach is the second largest transport group in the United Kingdom, close behind FirstGroup. Stagecoach operates around 8,100 vehicles and covers over 90 major towns and cities in the United Kingdom, carrying around 2.5 million passengers daily. Stagecoach UK Bus employs 18,000 people.


In North America, Stagecoach owns the Coach USA, Coach Canada and Megabus brands. Previous operations in Australia, Hong Kong, Kenya, Malawi, New Zealand, Portugal and Sweden have been sold. The company is listed on the London Stock Exchange, where it is a constituent of the FTSE 250 Index.




Contents






  • 1 History


  • 2 Operations


    • 2.1 Key people


    • 2.2 Structure




  • 3 UK operating companies


    • 3.1 Bus division


      • 3.1.1 Brands




    • 3.2 Rail Division


    • 3.3 Light Rail Division




  • 4 North American operating companies


    • 4.1 Coach division




  • 5 Former operations


    • 5.1 Stagecoach Rail


    • 5.2 Virgin CrossCountry


    • 5.3 Manchester Metrolink


    • 5.4 South West Trains


    • 5.5 Virgin Trains East Coast


    • 5.6 Australia


    • 5.7 Hong Kong


    • 5.8 Kenya


    • 5.9 New Zealand


    • 5.10 Portugal


    • 5.11 Nordic countries




  • 6 No-frills brands


    • 6.1 Magic Bus


    • 6.2 Megabus


    • 6.3 Megatrain




  • 7 Scottish Citylink


  • 8 Controversy


    • 8.1 Competitive strategy


    • 8.2 Controversial chairman




  • 9 Fleet numbers


  • 10 Guided Busway


  • 11 References


  • 12 Further reading


  • 13 External links





History





Stagecoach Southdown Alexander Dash bodied Dennis Dart in the previous livery





Stagecoach South Wales Plaxton Expressliner bodied Volvo B10M in July 2008





Manchester Metrolink T-68 tram at Whitefield tram stop in May 2008


Stagecoach was born out of deregulation of the British express coach market in the early 1980s, though its roots can be traced back to 1976 when Ann Gloag and her husband Robin set up a small motor caravan and minibus hire business called Gloagtrotter. Ann's accountant brother Brian Souter joined the firm and expanded the business into bus hire. Robin Gloag subsequently sold his shareholding in the business and ceased any involvement in 1982 with the collapse of his marriage to Ann. The Transport Act 1980, which freed express services of 35 miles and over from regulation by the Traffic Commissioner, brought new opportunities for the Perth based company and services were launched from Dundee to London using second-hand Neoplan coaches. For a while, they offered a very personal service with Brian Souter doing the driving and Ann Gloag making up sandwiches and snacks for the passengers.[3]


Successfully competing against the then state-owned National Express and Scottish Citylink, the company grew significantly between 1981 and 1985, when Stagecoach entered local bus operation with the acquisition of McLennan of Spittalfield, near Perth. Its early success allowed Stagecoach to take advantage of the privatisation of the national bus groups. Several firms were purchased from London Regional Transport, the National Bus Company, Scottish Bus Group and various city councils. The company consolidated its operations during the 1990s by purchasing ex NBC and SBG bus companies that had been purchased by management and employees when privatised. Stagecoach left the long distance express coach market in 1988 when it sold its operations to National Express.[4]


During the privatisation of British Rail, Porterbrook was formed as one of three rolling stock companies owning around a third of passenger railway locomotives, multiple units and coaching stock running on Network Rail's system which is leased to various train operators. It was sold to a management buyout before being purchased by Stagecoach in August 1996.[5][6] In April 2000 Stagecoach sold Porterbrook to Abbey National for £773 million.[7]


In 1997 Stagecoach won the franchise to operate the Sheffield Supertram system, from the South Yorkshire Passenger Transport Executive, who own the system. Stagecoach bought the remaining 27 years of a 30-year franchise, which expires in 2024, and run the operation under the Stagecoach Supertram brand, having responsibility for the operation and maintenance of the tram system. When Stagecoach took over the system, it was struggling, both financially and in terms of attracting passengers, but it is now an extremely popular and successful operation.[8] Stagecoach took another turn in 1998, when it purchased Scotland's Prestwick Airport for £41 million. By the summer of 1999, the company was rumoured to have been offered some £80 million for Prestwick. They sold the airport in January 2001 to concentrate on surface transport.[9]


On 21 November 2005 Stagecoach announced the sale of its New Zealand operations to Infratil.[10] On 14 December 2005 Stagecoach purchased Barnsley based Traction Group (Yorkshire Traction) for £26m, and also assume Traction's £11m debt. Traction operated 840 buses in South and West Yorkshire (Yorkshire Traction, Barnsley & District, Yorkshire Terrier), Lincolnshire (RoadCar) and Angus (Strathtay Scottish). Traction was the largest remaining privately owned independent bus operator in the UK.[11]


Following the sale of its London bus operations to Macquarie Bank in 2006, Stagecoach UK Bus concentrated on the bus market outside the UK capital, focusing on organic growth and exploring acquisition options.[12] In September 2005, following competition with its Megabus coach operation, Stagecoach launched a joint venture with Scottish Citylink coaches. After a competition enquiry, in October 2006 Stagecoach was instructed to sell some of the Scottish coach services.[13] Stagecoach are also active in the rail industry, currently having a 49% stake in Virgin Rail Group. In 2007 the group were successful in their bid for the new East Midlands franchise which had been created by amalgamating the previous Midland Mainline franchise with the eastern part of the former Central Trains franchise.[14]


In July 2007, Stagecoach commenced operating the Manchester Metrolink tram network.[15] In January 2009, Stagecoach bought Preston Bus, a former rival in the Lancashire area.[16] In November 2009 the Competition Commission ordered Stagecoach to sell Preston Bus after it had adversely affected competition in the area.[17]


In October 2010, Stagecoach expanded further by re-acquiring East London and Selkent, Stagecoach's former London bus operations.[18] In August 2011, Stagecoach sold its Manchester Metrolink concession to RATP Group half way through its ten-year contract to operate the network.[19] In December 2013, Stagecoach bought King's Lynn based Norfolk Green.[20] In March 2015, Virgin Trains East Coast, in which Stagecoach holds a 90% shareholding, commenced operating the InterCity East Coast franchise.[21][22] The franchise was terminated on 23 June 2018 after it was revealed that Stagecoach had overbid.[23]



Operations



Key people


Stagecoach Group plc is listed on the London Stock Exchange, though company chairman Brian Souter and his sister Ann Gloag are the largest shareholders with a combined 25.9% shareholding at April 2013.[24]



Structure


Group Structure (at September 2011)[25]





























































































































































































































































































































































































 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Stagecoach Group
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
UK Bus
 
 
 
 
North America
 
National Transport
Tokens
 
 
Rail
Operations
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
East Scotland
 
 
West Scotland
 
North East
 
 

South Lancashire &
Merseyside
 
 
 
 
Virgin Rail
Group
 
 
 
East Midlands
Trains
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Manchester
 
 
East Midlands
 
Oxfordshire
 
 
Cumbria & North Lancashire
 
 
Virgin
Trains
 
 
 
 
 
 
{{{ SWT }}}
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Cambridge &
Peterborough
 
 
Wales
 
West
 
 
Warwickshire
 
 
 
 
 
 
 
 
 
 
Sheffield Supertram
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
South
 
 
East Kent
 
South West
 
 
East
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
South Yorkshire
 
Lincolnshire
 
 
Fens
 
 


UK operating companies


The following is a breakdown of the Stagecoach operating divisions. The centre of each operating region is shown in parentheses. Legal company names are listed alongside the trading names for that company.



Bus division



Bus division operations are as follows:[26]





Stagecoach Devon Optare Solo in July 2006




  • Stagecoach South West – Stagecoach controls operations in Devon through Stagecoach Devon, consisting of (as of May 2003) Stagecoach Devon Limited. The trading name of this operation is Stagecoach in Devon. The headquarters are in Exeter.


  • Stagecoach East – Stagecoach controls operations in the East through Stagecoach East. It consists of Cambus Ltd. Trading names are Stagecoach in Bedford, Stagecoach in Cambridge, Stagecoach in Huntingdonshire, Stagecoach in Norfolk and Stagecoach in Peterborough. The headquarters are in Cambridge. (As of September 2010 Stagecoach in Northants transferred to a new Midland division.) Stagecoach in the Fens (Huntingdon) now operates the longest Guided busway in the world with the fleet for the busway running on bio fuel.


  • Stagecoach East Midlands – Stagecoach controls operations in the East Midlands area through Stagecoach East Midlands. It consists of Lincolnshire Road Car Co Ltd. Trading names include Stagecoach in Bassetlaw, Stagecoach in Mansfield, Stagecoach in South Yorkshire, Stagecoach Grimsby-Cleethorpes, Stagecoach in Hull and Stagecoach in Lincolnshire. The headquarters are in Lincoln.


  • Stagecoach East Scotland – Stagecoach controls operations in the east of Scotland, comprising Fife Scottish Omnibuses Ltd, Bluebird Buses Ltd, JW Coaches Ltd. Trading names include Stagecoach in Perth, Stagecoach Bluebird, Stagecoach in Fife and Strathtay. It also operated the new Forth Fast hovercraft service from Kirkcaldy to Portobello. The headquarters are in Kirkcaldy as of 2009[update].


  • Stagecoach North Scotland – Stagecoach controls operations in Aberdeenshire, Aberdeen city and the Scottish Highlands. The Highlands business followed the takeover of The Rapsons Group (Orkney Coaches/Highland Country Buses) in 2008, adding to the network already operated in the City of Inverness by Stagecoach, consisting of Highland Country Buses Limited. It trades as Stagecoach in Orkney (Kirkwall depot & outstations), and Stagecoach in Lochaber (Fort William depot), Stagecoach in Skye (Portree depot & outstation), Stagecoach in Inverness (Aviemore, Inverness and Tain depots) and Stagecoach in Caithness (Thurso depot & outstations). The North Scotland business also manages Stagecoach Bluebird which operates in Aberdeenshire and Aberdeen city. The North Scotland headquarters are in Inverness, with some commercial HQ functions also run from Aberdeen.





East London Alexander ALX400 bodied Dennis Trident 2 in London in May 2011




  • Stagecoach London – Stagecoach purchased the East London and Selkent divisions of London Buses when they were privatised in 1994. Both operate tendered services for Transport for London. Deciding to focus on organic growth for its UK bus operations, and citing the inflexibility of the London tendering system, the London bus operations were sold to Macquarie Group on 31 August 2006 for £263.6m. Macquarie continued to use the Stagecoach brand for a limited period under licence, and Stagecoach provided administrative and other support functions for a transitional period of 12 months from the sale. Macquarie rebranded both into their original East London and Selkent identities, albeit updated. In October 2010 Stagecoach reacquired its old London operations from Macquarie Bank for £59.5m with both operations once again rebranded as Stagecoach.[27]


  • Stagecoach Manchester & Wigan – Stagecoach controls operations in Greater Manchester through Stagecoach Manchester, comprising Greater Manchester Buses (South) Ltd. Trading names include Stagecoach in Manchester, Stagecoach in Wigan and Magic Bus. The headquarters are in Stockport.





Stagecoach Merseyside Alexander Dennis Enviro 200 in April 2013




  • Stagecoach Merseyside & South Lancashire – Stagecoach controls operations in the South Lancs, Merseyside and Liverpool areas through Stagecoach Merseyside & South Lancshire. The legal names of the group is Glenvale Transport. Trading names include Stagecoach in Merseyside and Magic Bus. The headquarters are in Liverpool.


  • Stagecoach Midlands – Stagecoach Midlands controls operations in Warwickshire and Northamptonshire areas through Stagecoach in Warwickshire & Stagecoach in Northants comprising Midland Red (South) Ltd (all depots). Trading names include Stagecoach in Warwickshire, Stagecoach in Northamptonshire, and Goldine. The headquarters are in Northampton.


  • Stagecoach North East – Stagecoach controls operations in the north east of England through Stagecoach North East, comprising Busways Travel Services Ltd and Cleveland Transit Ltd. Trading names include Stagecoach on Teesside, Stagecoach in Hartlepool, Stagecoach in Newcastle, Stagecoach in South Shields and Stagecoach in Sunderland. The headquarters are in Sunderland.


  • Stagecoach Cumbria & North Lancashire – Stagecoach controls most operations in the north west of England through Stagecoach Cumbria & North Lancashire, comprising Cumberland Motor Services Ltd and Ribble Motor Services Ltd. Trading names include Stagecoach in Cumbria, Stagecoach in Lancaster and Stagecoach in Lancashire. The headquarters are in Carlisle.


  • Stagecoach Oxfordshire – Stagecoach controls operations in Oxfordshire area through Stagecoach in Oxfordshire, comprising Thames Transit Ltd and Midland Red (South) Ltd (Banbury depot). Trading names include Stagecoach in Oxfordshire and Oxford Tube. The headquarters are in Oxford.


  • Stagecoach Sheffield – Stagecoach controls bus and tram operations in the Sheffield area of England through Stagecoach Sheffield, comprising Yorkshire Terrier, South Yorkshire Supertram Ltd and Andrews (Sheffield) Ltd. Trading names include Stagecoach in Sheffield and Stagecoach Supertram. The headquarters are in Sheffield.





Stagecoach South Plaxton Pointer 2 bodied Dennis Dart in Woking in May 2008




  • Stagecoach South – Stagecoach controls operations in the South of England through Stagecoach South, comprising Southdown Motor Services Ltd, Hampshire Bus Company Ltd and Stagecoach (South) Ltd. Trading names include Stagecoach in Hants & Surrey, Stagecoach in Hampshire, Stagecoach in Portsmouth and Stagecoach in the South Downs. The headquarters are in Chichester.


  • Stagecoach South East – Stagecoach's operations in East Kent and East Sussex are managed as Stagecoach South East, comprising the East Kent Road Car Company Ltd (established 1916). Fleetnames used are Stagecoach in East Kent, Stagecoach in Eastbourne and Stagecoach in Hastings. The additional Stagecoach in East Sussex name is used on joint Eastbourne & Hastings publicity but is not carried on vehicles. The headquarters are at the Bus Station in Canterbury. Notable operations include the Canterbury Park and Ride, Canterbury Unibus (using bio buses), Dotto trains in Eastbourne and National Express services between London and the East Kent coast, using 13 Volvo/Plaxton Elite coaches.


  • Stagecoach South Wales or Stagecoach De Cymru / South Wales – Stagecoach controls operations in Wales through Stagecoach Wales, comprising Red & White Services Ltd, The trading name for these operations is Stagecoach in South Wales and Stagecoach De Cymru. The headquarters are in Cwmbran.


  • Stagecoach West – Stagecoach controls operations in the West of England through Stagecoach West, comprising Cheltenham & Gloucester Omnibus Company Ltd. Trading names include Stagecoach in Cheltenham, Stagecoach in Swindon, Stagecoach in Gloucester, Stagecoach in the Cotswolds, Stagecoach in the Wye and Dean. The headquarters are in Gloucester.


  • Stagecoach West Scotland – Stagecoach controls operations in the west of Scotland through Stagecoach West Scotland, comprising Western Buses Ltd. Trading names include Stagecoach Western, Stagecoach A1 Service, Stagecoach in Glasgow. The headquarters are in Ayr.


  • Stagecoach Yorkshire – Stagecoach controls operations in the Yorkshire area through Stagecoach Yorkshire, comprising Yorkshire Traction Co Ltd. Trading names include Stagecoach in Yorkshire, Stagecoach in Sheffield & Stagecoach in Chesterfield. The headquarters are in Barnsley.



Brands





Oxford Tube Van Hool T9 Astromega on the M40 in August 2009


Apart from the ordinary bus operations and no-frills services, the UK bus division has the following brands that extend across operating divisions.



  • Stagecoach Express – an express coach service that operates mainly between towns and cities where Stagecoach operate (e.g. Sheffield to Chesterfield). It tends not to compete with National Express like Megabus, and in some cases tickets are available through the National Express website.[28]


  • Oxford Tube – an express coach service offering high frequency 24-hour services to London, operated by Stagecoach Oxfordshire.[29]

  • Citi – some urban networks have received Citi branding, such as Cambridge, Exeter, Gloucester, Peterborough and Preston.[30]


  • Stagecoach Gold – a luxury bus service brand designed to attract middle class travellers to public transport, generally on the most important and high-profile routes within an area served by Stagecoach. Gold buses typically feature a special blue and gold colour scheme, leather seats, and on-board Wi-Fi access. Both single-decker and double-decker gold buses are used.[31]

  • Stagecoach SimpliBus operates in the East Midlands.[32]



Rail Division





Virgin Trains East Coast class 43 at King's Cross in September 2015




  • East Midlands Trains – Stagecoach commenced operating this new franchise in November 2007 that took over all of Midland Mainline's and some of Central Trains services.[33]


  • Virgin Trains West Coast – the group has held a 49% stake in Virgin Rail Group since October 1998. Virgin Rail Group has operated the InterCity West Coast franchise since March 1997.[34]



Light Rail Division





Sheffield Supertram in May 2011



Sheffield Supertram – Stagecoach has operated the Sheffield Supertram under a concession from the South Yorkshire Passenger Transport Executive since 1997.[35] Its average daily ridership is 33,700, equalling more than 12 million per year, well above expectations. There are currently three lines, and future plans include schemes to Rotherham, Dore, Fulwood and Maltby. However, following consultations, a reduced scheme with extensions to Rotherham and Broomhill is being considered.[36]


North American operating companies



Coach division


Stagecoach carries out bus operations in the northeastern and midwestern United States and in eastern Canada. Businesses are focused on commuter services, and include tour and charter, sightseeing, local, and school bus operations:




  • Coach USA – operating primarily in the northeastern United States providing subsidised transit services (primarily in Greater New York), sightseeing, and charter services, and in the midwestern United States with primarily charter and sightseeing services. Yellow school bus services are also provided by Coach USA in the state of Wisconsin.[37]


  • Megabus – discount express bus services radiating from Chicago and New York City. Like Megabus in the United Kingdom, most stops are made at street locations.[38]


  • Coach Canada – serving primarily Ontario and Quebec, where it operates interurban and chartered bus services, contract bus services in Durham Region, Ontario, Canada, yellow school bus service in Durham Region and Peterborough County in Ontario, and sightseeing services in Montreal.[39]



Former operations



Stagecoach Rail


In 1992, shortly before the privatisation of British Rail, Stagecoach Rail briefly operated a modest InterCity operation between Aberdeen and London. Two British Railways Mark 2 passenger carriages were re-branded in Stagecoach colours and attached to a scheduled British Rail InterCity sleeper service.[40]



Virgin CrossCountry





Virgin CrossCountry Class 220 Voyager at Bristol Temple Meads in June 2005


Virgin Rail Group operated the CrossCountry franchise as Virgin CrossCountry from January 1997[41] until November 2007 when it passed to Arriva.[42]



Manchester Metrolink


In July 2007 Stagecoach took over the operation of Manchester Metrolink on a 10-year fixed-term management contract, beating competition from Keolis, Serco and Transdev, to make it the biggest tram operator in the UK.[43][44] This system was the first modern tram system in the United Kingdom, opening just before the Sheffield system in 1992. Nearly 18 million people ride on the system a year. Stagecoach sold the Metrolink business to RATP Group in August 2011.[45]



South West Trains




  • South West Trains – Stagecoach ran this franchise from February 1996 to August 2017. It retained the franchise for three years from February 2004 and for a further 10 years from February 2007.[46] The franchise passed to South Western Railway on 20 August 2017[47]


  • Island Line Trains – The rail system on the Isle of Wight, was also operated by Stagecoach from October 1996 to August 2017. In February 2007 it was merged into the South Western franchise.[48]



Virgin Trains East Coast


Virgin Trains East Coast, in which Stagecoach held a 90% shareholding, operated the InterCity East Coast franchise from March 2015 to June 2018.[21][22]



Australia


In 1999 Stagecoach purchased the school bus operations of Sunbus in the Cairns, Ipswich and Sunshine Coast regions of Queensland. These were sold in 2002.[49]



Hong Kong





Citybus MAN NL262 in Hong Kong in Stagecoach livery


In 1994 Stagecoach created a bus-operating subsidiary in Hong Kong which operated residential bus services. It ceased operation in April 1996.[50]


In 1999 Stagecoach planned to become the largest bus company in China through joint ventures, equity stakes and partnerships, and confirmed the £181m acquisition of Hong Kong's Citybus. Stagecoach acquired control of Citybus Group, which provided franchised bus services on Hong Kong Island and to and from Hong Kong International Airport as well as non-franchised services throughout Hong Kong, in March 1999 and then completed the privatisation of Citybus on 17 July 1999.[51]


In June 2003 the operation was sold to Chow Tai Fook Enterprises, the parent company of the major rival operator New World First Bus.[52][53]



Kenya


In November 1991 Stagecoach Holdings Limited (as it was named then), bought United Transport's shareholding in Kenya Bus Services Limited. During its tenure, Stagecoach rapidly expanded the fleet, introducing the Express Services and the modern double decker buses back on Kenyan roads. In October 1998 a consortium of investors led by Karanja Kabage as chairman acquired Kenya Bus Services Limited from Stagecoach Holdings which owned 95% of the business.[54]



New Zealand





Stagecoach New Zealand Hawke bodied Volvo B58 trolleybus in Wellington


Stagecoach New Zealand was a wholly owned part of the Stagecoach Group, which provided bus services in Auckland, Wellington and the Hutt Valley and nine ferry routes in Auckland. It was the largest bus company in New Zealand when sold. Stagecoach NZ started operations when the firm acquired Wellington City Transport, including the Hutt Valley suburban bus operations of the New Zealand Railways Road Services, branded CityLine, in the 1990s. Following this initial acquisition Stagecoach also purchased Eastbourne Buses, The Yellow Bus Company in Auckland and a controlling interest in Fullers Auckland. In November 2005, the business was sold to Infratil and rebranded as NZ Bus.[55]



Portugal


Stagecoach Portugal had its origins in the reprivatisation of Portuguese bus and coach operation, which had been nationalised after the 1974 Revolution. In 1990, the nationalised Rodoviária Nacional was split into ten components. In the capital, Lisbon, Rodoviária de Lisboa was the chief operator outside the city itself, where Carris provided city bus and tram services. The name of Rodoviária de Lisboa survived as part of the Barraqueiro bus company, but another part, serving the area to the west of Lisbon, became Stagecoach Portugal in 1995. A further portion still operates as Vimeca – Viação Mecânica de Carnaxide. In June 2001 Stagecoach announced the sale of their Portuguese operations to ScottURB for £14 million.[56]



Nordic countries


In October 1996, during Stagecoach's International buying spree, it made its most important international acquisition at the time, buying Swebus AB, the bus-company arm of the Swedish State Railways (SJ), for 1.2 billion kronor ($164 million), which also included operations in Denmark, Finland and Norway.[57] The operations in Norway included only city and regional traffic in three minor cities around lake Mjøsa, but several unsuccessful bids on operators in the Oslo area led to Stagecoach selling out to Norgesbuss in April 1997. The Danish operations never proved profitable, and were sold to Combus in autumn of 1997. The operations in Finland were more successful, and were in April 1998 renamed Stagecoach Finland. In spring of 1997, Swebus Express was started as an intercity coach service between several cities in southern parts of Sweden, sporting the Stagecoach livery of the time. Stagecoach in 1998 announced that it had bid for several rail franchises in Sweden. On 27 October 1999, Stagecoach revealed that it was going to sell Swebus to Concordia Bus for £100m, to refocus its bus operation on the United States and Asia.[58]



No-frills brands


Stagecoach operate a number of so-called "no-frills" services across the United Kingdom and the United States. Applying the business model of the low-cost carrier air lines, these services aim to offer cheaper alternatives to the established operators in the bus, coach and rail markets, by reducing costs, and offering extremely low fares for the earliest bookings, rising nearer the journey time:



Magic Bus






Magic Bus Alexander ALX400 bodied Dennis Trident 2 in Manchester in March 2013


Magic Bus was the first no-frills brand of Stagecoach. It was first used in red lettering on ex London Regional Transport AEC Routemasters, otherwise painted in Stagecoach stripes, in competition in Glasgow. Later, an allover blue with yellow lettering was adopted, on older service buses with simple fares and no travel passes, usually operated on routes with strong competition from other operators, most notably on the Manchester Piccadilly to East Didsbury Wilmslow Road bus corridor route in Manchester, but also in Newcastle upon Tyne and East Scotland (as Magic Mini). In 2008 Stagecoach Merseyside introduced a Magic Bus service competing with themselves and Arriva North West on the busy route 14 corridor, Magic Bus 14C runs every 7/8 minutes between City Centre and Broadway. By 2012, only the Manchester Magic Bus remained, these being upgraded from Volvo Olympians and Dennis Dragons to Alexander ALX400 and East Lancs bodied Dennis Trident 2s.[59]



Megabus






Megabus Van Hool Astromega in September 2012


Megabus is a low cost, "no-frills" intercity bus service launched in the United Kingdom by Stagecoach in 2003, on 10 April 2006 in the United States, and in 2009 within Canada. Its main rival in the UK is National Express, who have had to lower their prices to compete with Megabus. In the US, Megabus/Eastern Shuttle's main rival is BoltBus, which is 50% owned by Stagecoach rival FirstGroup. In the UK, the Megabus network covers most of the island of Great Britain, although some routes offer only one journey per day. Originally operated using high capacity but older coach seated buses, most services are now operated with new modern single or double deck coaches. In the United States, services radiate from Chicago and New York City, but the networks are not connected. In both the UK and the US, to cut costs, most services use on-street bus stops rather than pay for access to coach stations (except in cases where pre-existing routes were converted to Megabus lines). A notable exception to this is the use of London Victoria Coach Station.[60]



Megatrain



On 14 November 2005, the Megabus concept was extended to certain rail services, with the introduction of Megatrain between London and Southampton, and London and Portsmouth, using a dedicated carriage on selected South West Trains services. It was later extended to some Virgin Trains services (since withdrawn) and to selected East Midlands Trains services. In 2009, the Megabusplus concept was introduced, under which certain trips are begun on a train and are then completed on a bus. Unlike the original Megatrain concept, this service is available seven days a week.[61]



Scottish Citylink






Plaxton Panther bodied Volvo B12B in September 2010


In September 2005 Stagecoach and ComfortDelGro announced a joint venture in the provision of express coach services in Scotland, ending intense competition between ComfortDelGro's subsidiary Scottish Citylink and Stagecoach subsidiaries Megabus and Motorvator. Under the terms of the joint venture, the Stagecoach Group acquires a 35% stake in Scottish Citylink Coaches Ltd, with Citylink assuming certain rights to the Megabus and Motorvator brands in Scotland.[62]


The Competition Commission ruled in October 2006 that the joint venture substantially reduced competition and that evidence suggested some routes were already experiencing higher fares as a result.[63] Though no firm conclusion was drawn, regulators are to consult the two companies about what they need to do to comply with competition regulations and they have indicated that this will likely lead to the forced divestment of some services to an independent operator. The ruling was criticised by Stagecoach as leaving vital services in limbo and jeopardising Scotland's intercity coach network, making it unable to compete effectively with rail and private car journeys.[64]


To satisfy the Commission, some Citylink routes were sold to Parks Motor Group in early 2008.[65]



Controversy





Section 28 protestor in Manchester in July 2000



Competitive strategy


Following the deregulation of bus services in the United Kingdom, Stagecoach bought a number of the newly emerged small bus companies and ran free or low fare buses to put local rivals out of business.[66] In Darlington, Stagecoach subsidiary Busways offered bounties to recruit drivers away from the existing bus service and offered free buses to deter the rival preferred bidder from taking over the existing bus service. This was "predatory, deplorable and against the public interest" according to findings from the Monopolies & Mergers Commission.[67][68]


In 2000 Stagecoach Manchester was found to have been employing bus inspectors to usher passengers away from competitor's services.[69] In 2005 alleged aggressive behaviour by Stagecoach drivers, seeking to compete with Scotbus, resulted in an arson fire at a Stagecoach East Scotland garage.[70]


In 2006/07 Stagecoach Manchester and UK North engaged in a bus war on route 192 and on the Wilmslow Road bus corridor that caused traffic chaos in Manchester.[71][72] In November 2009 the Competition Commission ordered Stagecoach to sell Preston Bus after it had adversely affected competition in the area. Preston Bus was sold in January 2011.[73][74][75]



Controversial chairman


The Stagecoach Group has also indirectly attracted criticism through controversial statements and actions made by its chairman and co-founder, Brian Souter, regarding certain public statements and his funding of a campaign to block the repeal of the Section 28 law. In 2000, OutRage! spokesman Peter Tatchell, called for a boycott of the bus and rail group.[76]



Fleet numbers


The Stagecoach Group number their buses using a system that applies for the life of the bus or until it is sold, as follows:[77]



  • 10000 – 19999: double-decker buses

  • 20000 – 29999: heavyweight single-decker buses

  • 30000 – 39999: lightweight single-decker buses

  • 40000 – 49999: minibuses and midibuses

  • 50000 – 59999: coaches

  • 60000 – 69999: New Routemasters and other specialised vehicles

  • 70000 – 79999: series unused

  • 80000 – 89999: demonstrator and loaned vehicles

  • 90000 – 99999: pool cars, staff transport vehicles, etc.



Guided Busway


Stagecoach operate buses along the Cambridgeshire Guided Busway. The Guide wheels on the side of the buses, combined with a specially built track mean that hands free driving is possible. The main advantages of a guided busway, versus a normal road are higher speeds (meaning increased capacity) and increased safety as traffic of differing directions is physically separated.[78]



References





  1. ^ abcd "Annual Report 2017" (PDF). Stagecoach Group. Retrieved 30 March 2018..mw-parser-output cite.citation{font-style:inherit}.mw-parser-output q{quotes:"""""""'""'"}.mw-parser-output code.cs1-code{color:inherit;background:inherit;border:inherit;padding:inherit}.mw-parser-output .cs1-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/6/65/Lock-green.svg/9px-Lock-green.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output .cs1-lock-limited a,.mw-parser-output .cs1-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/d/d6/Lock-gray-alt-2.svg/9px-Lock-gray-alt-2.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output .cs1-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/a/aa/Lock-red-alt-2.svg/9px-Lock-red-alt-2.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration{color:#555}.mw-parser-output .cs1-subscription span,.mw-parser-output .cs1-registration span{border-bottom:1px dotted;cursor:help}.mw-parser-output .cs1-hidden-error{display:none;font-size:100%}.mw-parser-output .cs1-visible-error{font-size:100%}.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration,.mw-parser-output .cs1-format{font-size:95%}.mw-parser-output .cs1-kern-left,.mw-parser-output .cs1-kern-wl-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right,.mw-parser-output .cs1-kern-wl-right{padding-right:0.2em}


  2. ^ "Brian Souter: The man who hates not getting his money's worth". The Daily Telegraph. London. 23 July 2007. Retrieved 23 July 2007.


  3. ^ "New man at Stagecoach wheel". Daily Record. 19 April 2013. Retrieved 25 April 2017.


  4. ^ Hymans, Michael (2016). British Coaching: Chassis Manufacturers, Coachbuilders and Operators. Amberley Publishing. ISBN 978-1445661803.


  5. ^ Stagecoach aims to buy trains Porterbrook purchase would give bus and rail giant one-third of passenger rolling stock The Herald (Glasgow) 1 July 1996


  6. ^ Porterbrook Leasing sale agreed Railway Gazette International 27 October 2008


  7. ^ City, Our (20 March 2000). "Stagecoach poised to sell Porterbrook". London: Independent. Retrieved 1 January 2009.


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  9. ^ Harrison, Michael (23 January 2001). "Stagecoach sells off Prestwick for £33m". London: Independent. Retrieved 1 January 2009.


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    "Stagecoach named preferred bidder to run Greater Manchester's Metrolink" (Press release). Greater Manchester PTE. 3 April 2007. Archived from the original on 27 September 2007. Retrieved 12 April 2007.



  16. ^ "Stagecoach to buy bus war rival". Lancashire Evening Post. 30 December 2008. Retrieved 4 May 2009.


  17. ^ "UK Government: Stagecoach Must Sell Preston Bus Limited". ADVFN. Retrieved 3 April 2015.


  18. ^ Fletcher, Nick (15 October 2010). "Stagecoach buys back London bus business at a discount". The Guardian. Retrieved 15 October 2010.


  19. ^ Carter, Helen; Milmo, Dan (2 August 2011). "Manchester's trams to be run by Paris Metro firm". The Guardian. London. Retrieved 4 August 2011.


  20. ^ "Bus Group purchases Herald Green". The Herald. Glasgow. 18 December 2013. Retrieved 24 March 2014.


  21. ^ ab More seats, more services and new trains for East Coast passengers Department for Transport 27 November 2014


  22. ^ ab Stagecoach and Virgin win East Coast mainline rail franchise BBC News 27 November 2014


  23. ^ East Coast train line to be put into public control BBC News 16 May 2018


  24. ^ Annual Report 30 April 2013 Stagecoach plc


  25. ^ "Overview". Stagecoach Group. Retrieved 14 April 2012.


  26. ^ "Opco map". Stagecoach Group. Retrieved 25 April 2017.


  27. ^ Stagecoach re-enters London bus market BBC News 15 October 2010


  28. ^ "Integrated Transport White Paper". Retrieved 25 April 2017.


  29. ^ "London to Oxford by direct coach". Europe bus. Retrieved 25 April 2017.


  30. ^ "Getting Around Cambridge". Retrieved 25 April 2017.


  31. ^ "Stagecoach Gold X17 – luxury at no extra cost". Retrieved 25 April 2017.


  32. ^ "Stagecoach rolls out £3m new buses and timetables for Lincoln". The Lincolnite. 23 January 2018. Retrieved 30 March 2018.


  33. ^ "More services and extra capacity for the Midlands". Department for Transport. 2007. Archived from the original on 11 December 2007. Retrieved 5 January 2008.


  34. ^ Harrison, Michael (31 January 1997). "Virgin pledges tilt trains for West Coast". The Independent. Retrieved 4 October 2012.


  35. ^ "Sheffield Supertram: History". TheTrams.co.uk. Retrieved 22 August 2007.


  36. ^ "Bromhill on line". Retrieved 25 April 2017.


  37. ^ "Coach USA". Retrieved 26 April 2017.


  38. ^ "Megabus". Retrieved 26 April 2017.


  39. ^ "Coach Canada". Archived from the original on 26 April 2017. Retrieved 26 April 2017.


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  44. ^ "RATP buys Manchester Metrolink operator". Railway Gazette International. 2 August 2011.


  45. ^ Davidson, Ros (22 September 2006). "Stagecoach wins South West Trains contract". The Guardian. London. Retrieved 5 January 2008.


  46. ^ FirstGroup and MTR welcome South Western rail franchise award London Stock Exchange 27 March 2017


  47. ^ "TUPE transfer to Stagecoach South Western Trains Limited". TSSA. 2007. Retrieved 5 January 2008.


  48. ^ "Buslink Queensland History". Australian Bus Fleet Lists. Retrieved 26 April 2017.


  49. ^ "Stagecoach Hong Kong". Oriental Model Buses. Retrieved 26 April 2017.


  50. ^ Stagecoach enters Hong Kong BBC News 18 January 1999


  51. ^ Stagecoach sells HK buses BBC News 9 June 2003


  52. ^ Stagecoach takes the £176m road away from Hong Kong The Telegraph 10 June 2003


  53. ^ "Metamorphosis of Kenya Bus in the Provision of Urban Transport in Nairobi" (PDF). Africa Transport Policy Programme. Retrieved 26 April 2017.


  54. ^ "Stagecoach sells New Zealand unit". BBC. 21 November 2015. Retrieved 26 April 2017.


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  56. ^ "Stagecoach seals pounds 230m takeover of Swebus". The Independent. 3 November 1996. Retrieved 26 April 2017.


  57. ^ "Stagecoach loses £123m on sale of Swebus". The Independent. 27 October 1999. Retrieved 26 April 2017.


  58. ^ "The price of the Magic bus is going UP by 50p... and students are not happy". Manchester Evening News. 24 March 2017. Retrieved 26 April 2017.


  59. ^ "Megabus services to and from London". London Tool Kit. Retrieved 26 April 2017.


  60. ^ "Rivals do not fear £1 London service". Hull Daily Mail. 27 March 2009. Archived from the original on 3 January 2014. Retrieved 26 April 2017.



  61. ^ "Stagecoach/Scottish Citylink inquiry". Competition Commission. 2006. Archived from the original on 8 January 2007. Retrieved 23 October 2006.



  62. ^ Scottish Citylink Completes Sale of Services[permanent dead link] Competition Commission 5 February 2008


  63. ^ "UK | Brian Souter: Stagecoach's straightman". BBC News. 21 January 2000. Retrieved 5 February 2012.


  64. ^ Glenda Cooper (24 December 1995). "Stagecoach set record of shame ful record of shame – Home News – UK". The Independent. London. Retrieved 5 February 2012.


  65. ^ "The supply of bus services in the north-east of England". Competition Commission. Archived from the original on 4 February 2012. Retrieved 5 February 2012.


  66. ^ Stagecoach found guilty of bus war dirty tricks The Independent 3 December 2000


  67. ^ "Man jailed over bus depot fires". BBC News. 14 February 2006. Retrieved 14 February 2006.


  68. ^ Council concerns over 'bus war' BBC News 3 April 2006


  69. ^ Bus wars: Get it sorted Manchester Evening News 15 February 2007


  70. ^ Preston Bus to be Sold Archived 19 October 2013 at the Wayback Machine. Competition Commission 11 November 2009


  71. ^ Company must sell 'bus war' rival BBC News 11 November 2009


  72. ^ Stagecoach must sell Preston Bus Lancashire Evening Post 11 November 2009


  73. ^ "Boycott call in Stagecoach 'anti-gay' row". BBC News. 14 January 2000. Retrieved 7 November 2007.


  74. ^ "Stagecoach fleet list". SD Website. Retrieved 26 April 2017.


  75. ^ Scott, Richard (8 August 2011). "hands-free bus". BBC News. Retrieved 14 April 2012.




Further reading



  • Wolmar, Christian (21 October – 3 November 1998). "The real Stagecoach story...". Rail Magazine. No. 342. EMAP Apex Publications. pp. 24–28. ISSN 0953-4563. OCLC 49953699.


External links




  • Media related to Stagecoach Group at Wikimedia Commons


  • Media related to Stagecoach UK Bus at Wikimedia Commons

  • Company website













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